About the Goldbridge Institute
Goldbridge Institute was created as an effort to fight racism and white supremacy in areas of the United States where its effects, especially violence, are deeply rooted and prevalent throughout the community. Our goal is to research and develop strategies to reach key demographics identified with white supremacist leanings using data derived from extensive polling, election data, voting records, and other sources, and to use this data to integrate anti-racism resources into community focused programs.
Most anti-hate, anti-white supremacy efforts are directed towards these 5 main actions: raising awareness, supporting the targeted communities, engaging with social and political leaders, developing and supporting policies, and asking local, state, and federal government to take a more active role in the “fight against racism and bringing about understanding”. Multiple excellent educational curriculums are being developed to educate and raise awareness.
GBI supports these efforts but realizes they are only galvanizing those who are already sympathetic to the cause and/or open to AA/PI and BIPOC understanding. These efforts are not reaching the problem communities who enable racist or white supremacist ideology and their sympathizers. From polling and demographic information, these communities make up a vast portion of the geographical American landscape which current education and awareness efforts have not reached or have been rejected because of a lack of resources and demographic isolation from communities of color.
Our government has historically been ineffective at fighting racism and bringing about true societal change. Government efforts have been heavy handed, rarely nuanced, and often ignored by target communities. Education is controlled at state level and lobbying efforts have only reached politicians with significant ethnic communities. Elected officials in states and communities with white supremacy leanings do not support efforts to “fight racism and bring about understanding”.
GBI knows much of the hate and white supremacy comes from ignorance, fear and insecurity. Ignorance of different cultures, fear of those who “look” foreign and different, and insecurity in their own self-esteem, way of life, and desire for belonging. Enabled by right-wing media, indoctrinated with alternative facts and isolated from truth, these groups fear losing a false sense of entitlement and power they believe has existed since the first colony in 1607. As societal change occurs these fears and insecurities are exacerbated by the projected emerging new majority in our nation. GBI’s ultimate messaging is designed to overcome those fears and insecurities and develop understanding, making the foreign familiar and creating knowledge of similarities and common interests.
To that end, GBI will challenge the core beliefs of racism, misogyny, homophobia, white supremacy, and hate. Our education process will include entertainment, AA/PI/BIPOC non-educational content, undeniable truths, cause vast introspection, and ultimately win the hearts and minds of the majority of our fellow countrypersons. We will not change them overnight, but we can create enough understanding to prevent violence and, together, build a majority community of anti-racist individuals.
We must stop the generational indoctrination of hate and white supremacy.
The great French Marshal Lyautey once asked his gardener to plant a tree. The gardener objected that the tree was slow-growing and would not reach maturity for 100 years. The marshal replied: In that case, there is no time to lose, plant it this afternoon. — JFK story.
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